The BMW i3 Super Bowl Ad Is Here
In 1994 the internet was nowhere near what it is now and no one could predict how big it actually would become. 21 years later, a new concept of Electric Mobility is on the rise, and BMW officially premiered the new 60-second spot for the big Super Bowl game. After a long 4 year hiatus BMW is coming back with a bang. The 60 second spot features Katie Couric and Bryant Gumbel still scratching their heads at the latest technology.
“When BMW offered me the chance to turn back the clock to 1994 and make fun of Bryant—and myself – I jumped at the opportunity,” said Katie Couric. “The tape doesn’t lie, we weren’t exactly visionaries back then, but thankfully in 2015 we are much more adept @ recognizing game-changing, environmentally friendly innovations like the BMW i3.”
“The BMW i3 Super Bowl spot is my very first commercial, and the opportunity to reunite with Katie was a no-brainer,” said Bryant Gumbel. “We are not actors, and we got to be ourselves, which made it fun and easy.”
Watch the BMW i3- “Newfangled Idea” commercial below and let us know what you think.