What Sets the BMW i3 Styling Apart From Traditional Cars?
BMW has waded in the electric car market with an entirely new sub-brand— the i. For their first foray into the new niche, BMW is bringing to market the city-car i3 and sportier i8. At this year’s New York Auto Show, the BMW i3 won the World Green Car and World Car Design of the Year during the World Car Awards ceremony.
Now, if you look at the interesting design of the i3, you’ll notice that it is unlike anything BMW has ever designed before. It doesn’t exude the sophisticated styling of the 3-Series, the sportiness of the 6-Series or the utility of the X5. What it does do, or at least what BMW is hoping it does, is bring entirely new customers to the automaker.
While the design “can be polarizing to people” according to EV Operations and Strategy for BMW North America Jacob Harb, it wasn’t designed to be a luxury car. It was made for electric city driving and for enticing new customers to the brand. What also sets the BMW i3 apart is the advanced technology that is unlike any other BMW that has come before it. BMW has been developing and perfecting the all-new E-drive system for over 10 years.
“The concept was designed in the beginning to be a megacity vehicle,” Ludwig Willisch, President and CEO of BMW North America, told Business Insider.
The car is tiny enough to zip through dense city traffic, while still seating four people—hence the taller proportions. Even tough BMW has some of the best designers in the world, they wanted the i3 to stand out from the other cars on the road and even other cars from within the BMW brand.
“What we know from research is that people that drive a car like that want to make a statement, they want to show that they choose a different way of mobility. It’s not the ordinary steel car with an exhaust pipe,” Willisch said.
World Car Awards explains the BMW i3’s win as follows:
Unlike other BMW cars, the i3 has a boxy shape, which suggests roominess and efficiency. But it still retains BMW’s typical dynamism thanks to the larger diameter wheels and the very short overhangs both on front and rear. Besides that, the i3 expresses the sub-brand’s own character with using unique design features, including the black bonnet and the side window graphics that goes through the rear pillar. The interior is more surprising and attractive. It marks radical leap of car interior design, and it spreads as calm yet rich feeling as a modern living room.
For more information about the new BMW i3 electric city car, visit Bill Jacobs BMW in Naperville, IL, or call us at (630) 615-3125 for more information. We have a great selection of BMW vehicles both new and used.