New Tagline for BMW’s Niche Market
The BMW has taken the ultimate risk to introduce a new tagline for some of its vehicles. The all-electric i3 will be associated with the tagline, “the ultimate electro-mobility machine,” or more specifically, “the ultimate urban electro-mobility machine.”
The thriving German-based automotive company has signed off on these flashing new taglines as the company looks to target drivers living in the urban areas who require a vehicle for short distance travel. This is the fancy home-to-office car and it is fully electric so there are so many benefits to be gained from investing in this vehicle.
The i3 plug-in electric car has received raving reviews from various segments of the automotive industry since it redefines the way electric cars are conceived. This car derived from the vision of the BMW overlords to furnish the urban market with reliable vehicles that won’t cost a fortune to maintain. There will be no need for buying gas since this is an electric vehicle. Furthermore, toxic fumes from the rear end of the vehicle are not associated with the imagery of cruising in this sophisticated wagon.
Filling a huge gap in the luxury-loving upscale market, the all-electric i3 car should be the talk of the town for the wealthy elites. There is currently no vehicle that offers an electric option so BMW saw this as a perfect opportunity to introduce its brand to the fancy-talkers and the high-rollers. As the tagline suggests, this electric car is highly distinguished from all the other electric automotive creation that preceded its production.
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