Louis Vuitton Designs Luggage to Match BMW i8
It comes as no surprise that Louis Vuitton used BMW’s favorite material, carbon fiber, to design a new four-piece suitcase set. The luggage set that will accompany the BMW i8 stands as the perfect addition to the hybrid vehicle especially since it touts the same color and sporty appeal. Here at Bill Jacobs BMW, we are thrilled to announce such a great partnership between two luxury brands.
Talk about luxury life, Louis Vuitton is a long-standing name in the fashion industry so BMW would not have second-guessed this partnership. According to Special Orders at the multi-million design house, Patrick-Louis Vuitton, the luggage set is a pure expression of the art of travel. He said that the collaboration with BMW epitomizes the shared values of creativity, technological innovation and style between the two companies. Indeed, both companies never seize to top the charts in their respective industries.
Extending the use of carbon fiber will serve to popularize this material in not only automotive manufacturing, but also fashion and design. Traditionally, carbon fiber belonged to the cellular technology segment, but thankfully to BMW, more innovators are realizing the multiplicity of functions it may serve. According to one automotive writer, this was excellent product placement and marketing strategies for both companies since the collaboration seeks to enhance the marketability of the 2014 BMW i8 and of course Louis Vuitton’s latest collection.
The luggage set is suitably designed to fit in all the storage compartments of the sports car. Yes, tailor-made for the BMW i8. This will appeal to those frequent travelers who usually find it hard to organize luggage in the trunk or back seat of the car. Among the pieces of this suitcase set is the “Garment Bag i8” which fits neatly in the rear parcel shelf.
Also, the “Business Case i8,” fits in the rear pew. The luggage set will be available in selected Louis Vuitton stores in New York and Los Angeles. The tailor-made BMW i8 luggage set will also be available in Munich, London, Paris, Dubai and Moscow. Important to note, this item goes on sale on the first day of April. However, there hasn’t been any confirmed word from Louis Vuitton about the price of the luggage set.
If you’d like to learn more about the BMW i8 plug-in hybrid, stop over to Bill Jacobs BMW in Naperville. IL.