BMW i3 Coming Soon!
Going the way of iPads, iPhones and iPods, the still in development BMW i3, is an urban electric car. Being launched under the new brand, BMW i, the i3 is part of BMW’s “Project I.” The BMW i3 is scheduled to go into mass production in 2013 with deliveries in several world markets in November 2013.
To get in line with the greater demand of all things “green”, the i3 will be BMW’s first zero emissions mass-produced vehicle because of its electric powertrain. BMW also expects to be the first company to improve vehicle energy consumption by launching a volume production vehicle on the market featuring carbon-fiber reinforced plastic.
One area of concern and hesitation for the expectant consumer, however, is the need to daily charge electric vehicles. There is a “range anxiety” issue that people think they need to charge their electric vehicle daily and it will require a large amount of maintenance, when, in fact, every two days or so seems to be plenty. After a few days of driving, the consumer becomes comfortable and realizes that the range issue is just as ordinary as filling up a tank of gas.
The head of product development for BMW, Board Member Herbert Diess, absolutely loves the i3, and had this to say:
“The outcome really pleases us. We have been driving the car for a couple months and are relatively close to series production and it’s just great fun. If I can drive one of the prototypes, it is my first choice for city driving. It has a relatively high seating position, it is smooth, the accelerator pedal is very proportional and spontaneous. It’s 0-60 below eight seconds. It has very low turning radius, so you can move very fast. It’s just fun. That is why we have a very good chance to make a success out of it because it’s not only a sustainable product and very environmentally friendly, it’s also an emotional product.”