BMW Head-Up Display Lessens Driver Distraction
There is no question technology is changing the way we drive cars—for better or worse. With every new safety feature stuffed into a car as a standard feature—whether it be lane-departure warning, blind-spot monitoring or heated and cooled glove compartments.
One new technology that is finally being implemented in today’s cars, including BMW vehicles, is what’s called a head-up display or HUD. If the term looks familiar, it is often associated with fighter planes for the military to display urgent information to the pilot so they can keep their situational awareness.
Head-up displays are now infiltrating cars as auto makers focus on keeping drivers focused on the road. Here at Bill Jacobs BMW, we are thrilled to introduce this to our customers and feel that it is an excellent feature to help keep drivers safe.
These head-up displays project specific information onto the windshield into the driver’s line of view so they are not only able to see the information they need, but can also quickly refocus their line of site to the road, eliminating downward glances for things like speed and warning lights.
Not only does a head-up display keep the driver focused on the road, it lessens eye strain and increases safety. A neat feature that BMW offers to its drivers of cars equipped with a head-up display is customization in not only what information is displayed, but also how it is displayed.
Drivers can adjust the display’s brightness, height, rotation angle and content. This allows the driver to receive the information they want and how they want it so it is not distracting and serves the job it is intended to do.
In terms of content, drivers can display speed, Active Cruise control information, navigation instructions, entertainment and phone lists, prioritize system warning lights, and, on M performance cars, tachometer, shift lights and gear selection. There are also a few other options available depending on the BMW model and trim level.
Ultimately, this is another tool for the driver to use so they can be the safest driver possible. Looking down to note a vehicle’s speed or check the radio station can only take a split second, but that is all it takes for an accident to occur. Distracted driving isn’t going anywhere anytime soon, so technological advancements like a head-up display are necessary to mitigate that risk.
For more information about BMW’s head-up display, be sure to contact Bill Jacobs BMW at (630) 615-3125 or stop by our showroom to experience the technology at 2495 Aurora Avenue, Naperville, Ill.