BMW Becomes Global Partner Of The 35th America’s Cup
BMW is now set as the 35th America’s Cup Global Partner. The America’s Cup is the oldest trophy in International Sport and is also the most challenging competitive sailing event out there. BMW will also be supporting Oracle Team USA as the technology partner and hoping to win the cup for the third consecutive time.
“The America’s Cup features many elements which are also part of BMW’s DNA such as pioneering spirit and a readiness not to shy away from any challenge. A passion for innovation, engineering skill and teamwork are crucial for success and all of these things drive BMW too, which is why we are expanding our commitment to the pinnacle of sailing,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW.
To learn more about this partnership click here.