BMW Art Cars Will Be Featured At Art Basel In Miami Beach
Art Basel in Miami Beach just got a lot cooler this year. BMW, the official partner of the Art Basel, will present two of its legendary BMW Art Cars – the BMW 320 by Roy Lichtenstein (1977) and the BMW M3 by Michael Jagamara Nelson (1989).
Visitors will be able to view the BMW Art Car by Roy Lichtenstein in the Botanical Garden next to the fair, and the BMW Art Car by Michael Jagamara Nelson will be on display in Art Basel`s Collectors Lounge in the Convention Center.
In addition to showcasing the iconic Art Cars, BMW is announcing a new global art initiative in collaboration with Art Basel aimed at supporting emerging artists.
In 1977, Roy Lichtenstein designed the third vehicle in the BMW Art Car Collection, a BMW 320 Group 5. It reflects his famous comic strip style in the paintwork, the surroundings flashing by depicting the driver’s view from the moving racing car.
Created in 1989, the Australian artist, Michael Jagamara Nelson, chose the depiction of nature from aerial view for the design of his Art Car. His BMW M3 Group A is covered in mythological Aborigine shapes and patterns.
The BMW Art Car Collection has fascinated art and design enthusiasts as well as car and technology aficionados all over the world for almost four decades. Both BMW Art Cars will be on view until the end of the fair on December 7, 2014.
The 13th annual Art Basel in Miami Beach will open its doors from December 4 to December 7, 2014. Masterpieces of Modern and contemporary art as well as new art pieces created by emerging artists will be showcased from 250 leading galleries from North and South America, Europe, Asia and Africa.
BMW will also provide BMW 7 Series vehicles as the official VIP shuttle service for visitors to the show again this year.
BMW Group also supports other prestigious art initiatives worldwide, including Gallery Weekend Berlin and the Kochi-Muziris Biennial in India.
The company also works with with many cultural institutions and artists around the world, supporting formats such as BMW Tate Live and the Preis der Nationalgalerie.