BMW Electric Car with “Electronaut Effect”
An online digital tool is being rolled out by BMW to easily access mileage and data information on ActiveE Cars. The data is accumulated from the 700 electric ActiveE cars that were field-tested by BMW. The new tool will be called “Electronaut Effect”.
Now you may be wondering, what is an ActiveE car? ActiveE vehicles are electric BMW cars which are capable of having large monetary and environmental benefits. Having all that information and range numbers in one place gives the potential consumer a more informed decision on their vehicle. The experimental electric cars have now traveled a combined 6.1 million miles, and BMW claims the drivers have saved $741,039 and more than 275,000 gallons of gas along the way.
BMW has dubbed their ActiveE car testers, the “Electronauts.” One electric car was even able to travel 367.7 miles in one day, as tested by an Electronaut. However, a range that vast most certainly must have included a couple small recharges, given the vehicle’s average range of roughly 100 miles. A BMW spokesperson said, “A full charge takes about 4 to 5 hours, making it one of the quickest electric vehicles to charge.” The Electronauts compete against each other to see who can get the best mileage on a vehicle.
BMW’s angle is to test out the electro-tech cars and get consumers acquainted with the concept. The idea is also not to focus so much on 100% electric cars. It is thought that having access to amassed information about the user experience of an electric car will help lessen range anxiety, a feared emotional state that strikes fear in the heart of any driver or purveyor of non-hybrid 100% electric cars.
Check out the “Electronaut Effect” online tool. The jury is still out if BMW is on the right track with this electric car program, but for now, BMW offers a few different Hybrid Vehicles to appease the green-minded BMW driver.